CEO Message

Brandon Tay Hoe Lian

CEO
 
For over forty years, we have built a formidable empire in producing industry-defining cocoa ingredients for world-class taste buds. Grit, Challenge, and Bravery are qualities that have personified the team at Guan Chong Berhad (GCB for short) and made our journey to the top possible.
 
From our humble beginning as cocoa traders in Muar in the 1980s, our hard work, determination, and ingenuity enable us to stand tall as Asia’s largest cocoa processor today. Not only that, we are also recognized as one of the world’s top 5 players, supporting globally-renowned producers of chocolate and other foods and beverages.
 
What makes us unique? We are always up for a challenge: being innovative in creating new flavours, developing bolder colour profiles, and enhancing methodologies. Our people-first approach emboldens and empowers employees to strive for excellence, helping GCB to reach new heights and forming a complete value chain.
We are also whole-heartedly embracing sustainability, in ensuring fair-trade cocoa sourcing, implementing energy-efficient practices, and practicing minimal wastage across our operations.
 
The last 40 years have showcased our resilience as we rode all the ups-and-downs in the industry. We not only survived, but also thrived; emerging as one of the largest players in the world today.

To our GCB family of employees, suppliers, business associates,  and customers, we thank you for your enduring support and look forward to bringing you along on our journey to the top.
 
Be happy, with A Rich Cocoa in you.   Be happy, with A Rich Cocoa in you.
 
 
 
 
 
Brandon Tay
 
GCB, CEO